Every campaign should earn its spend.

D7 net ROAS missed target in two mature weeks

Intellemo-NEETprep-Appdownload-TB-2027-Dropper-vJul26

Consider testing the proposed budget reduction after checking CRM follow-up and tracking. Keep the freed budget unallocated until a recipient is verified.

0.54x D7 net ROAS · INR 25,928 spend · INR 11,949 gap to target

Budget proposal: INR 8,600/day → INR 6,880/day

D7 net ROAS missed target in two mature weeks

Appdownload-29oct

Consider testing the proposed budget reduction after checking CRM follow-up and tracking. Keep the freed budget unallocated until a recipient is verified.

0.00x D7 net ROAS · INR 4,624 spend · INR 4,624 gap to target

Budget proposal: INR 3,000/day → INR 2,400/day

D7 net ROAS missed target in two mature weeks

Intellemo-Google-NeetPrep-TB-2027-Dropper-FP-Data-PMAX-Geo-India-vJuly26

Consider testing the proposed budget reduction after checking CRM follow-up and tracking. Keep the freed budget unallocated until a recipient is verified.

0.00x D7 net ROAS · INR 1,883 spend · INR 1,883 gap to target

Budget proposal: INR 2,000/day → INR 1,600/day

D7 net ROAS missed target in two mature weeks

Intellemo-Google-NeetPrep-Topper-Dropper-FP-Data-PMAX-Geo-India-vJuly26

Consider testing the proposed budget reduction after checking CRM follow-up and tracking. Keep the freed budget unallocated until a recipient is verified.

0.00x D7 net ROAS · INR 1,875 spend · INR 1,875 gap to target

Budget proposal: INR 2,000/day → INR 1,600/day

Review leads without a recorded call

Intellemo-Google-NeetPrep-TB-2027-Dropper-FP-Data-PMAX-Geo-India-vJuly26

Check assignment and follow-up for the sampled leads in HubSpot. Missing logs do not prove no call occurred; do not classify unworked leads as poor traffic.

5/9 sampled CRM matches without a recorded call

Review leads without a recorded call

Intellemo-Google-NeetPrep-Topper-Dropper-FP-Data-PMAX-Geo-India-vJuly26

Check assignment and follow-up for the sampled leads in HubSpot. Missing logs do not prove no call occurred; do not classify unworked leads as poor traffic.

9/12 sampled CRM matches without a recorded call

Review leads without a recorded call

NEETprep-Search-Practice_Test-Exact&Phrase-2May

Check assignment and follow-up for the sampled leads in HubSpot. Missing logs do not prove no call occurred; do not classify unworked leads as poor traffic.

6/13 sampled CRM matches without a recorded call

Review leads without a recorded call

NEETprep-Search-CBT-Exact&Phrase-29June

Check assignment and follow-up for the sampled leads in HubSpot. Missing logs do not prove no call occurred; do not classify unworked leads as poor traffic.

9/12 sampled CRM matches without a recorded call

Review irrelevant search terms

NEETprep-Search-CBT-Exact&Phrase-29June

Review these terms against the offer and current negative lists, then propose exact negatives for unrelated searches. Platform conversions here are form/event credit, not verified payments.

INR 232 on visible unrelated searches

Mature D7 net ROAS is below target

Intellemo-NEETprep-Appdownload-CBT-vJul26

Diagnose the weakest funnel stage before deciding whether to reduce spend. Compare the next mature week.

0.39x D7 net ROAS · INR 27,145 spend · INR 16,427 gap to target

Mature D7 net ROAS is below target

Intellemo-Google-NeetPrep-TB-2027-Dropper-DemandGen-Geo-India-vOct26

Diagnose the weakest funnel stage before deciding whether to reduce spend. Compare the next mature week.

0.00x D7 net ROAS · INR 12,371 spend · INR 12,371 gap to target

Mature D7 net ROAS is below target

Intellemo-NEETprep-Appdownload-TB-2027-Dropper-vSep26

Diagnose the weakest funnel stage before deciding whether to reduce spend. Compare the next mature week.

0.37x D7 net ROAS · INR 14,280 spend · INR 8,942 gap to target