Paid acquisition · Google Ads
NEETprep spend ledger
Every rupee, accounted for.
Spend from the Ads API · revenue from DB-verified payments · ROAS = revenue ÷ spend.
Sources & method →
From — lead date
To — lead date
Channel
Conversion window
Cohort grain
—
spent
→
—
revenue
—
×
blended ROAS
1.0× breakeven
Campaign efficiency
profit (≥1×)
loss (<1×)
Cohort maturation
conversion rate of each cohort as payments accrue — read left to right to see how a cohort ripens