Paid acquisition · Google Ads
NEETprep spend ledger
Every rupee, accounted for.
Spend from the Ads API · revenue from DB-verified payments · ROAS = revenue ÷ spend.
Sources & method →
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Daily recommendations →
View
Date range — lead date
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▾
From
To
Brand
All brands
NEETprep
Max Topper
Channel
Campaign
Conversion window
Cohort grain
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spent
→
—
gross revenue
→
—
net revenue
—
×
blended ROAS
1.0× breakeven
Max Topper leads & calling
Campaign efficiency
Columns
profit (≥1×)
loss (<1×)
Cohort maturation
conversion rate of each cohort as payments accrue — read left to right to see how a cohort ripens